LOS ANGELES, March 30 (Bernama-BUSINESS WIRE) — MGID, the global advertising platform, today announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal marks the latest step in MGID’s global expansion plans.
MGID entered the Italian market by partnering with Metup in 2019. Leveraging the technology, data, and expertise of Metup has enabled MGID to enhance its native offering for advertisers and publishers in Italy. So far, the collaboration has enabled MGID to grow reach in the region to over half (55%) of Italy’s digital audience, through partnerships with premium publishers such as liberoquotidiano.it, ilfattoquotidiano.it, ilfoglio.it, iltempo.it, and gds.it.