BEIRUT, Mar 25 (NNN-NNA) – As visitors make their way through the crowded HORECA, a major trade show in Beirut that concluded yesterday, they could hardly tell that, Lebanon’s food industry has been taking the heat of the country’s unprecedented financial crisis.
After years of suspension, due to COVID-19, the three-day trade event came back this year, to reconnect people in the food and agriculture sector, Joumana Dammous Salame, the founder of HORECA’s sponsor hospitality services, said.
“It is a hub where people in the food and agriculture field can meet, exchange expertise and gain business opportunities, while joining in various discussions in sideline panels,” Salame explained.
Chadi Tannous, chief product officer at Three Brothers Distillery, said, he wanted to introduce his products to new clients from Lebanon and abroad, and the event allowed him to meet with businessmen from Asia and Europe.
“Although we have considerable sales in the Lebanese market, we are in need of U.S. dollars to be able to maintain our operations,” Tannous said.
Lebanon has been suffering from an unprecedented financial crisis, with a shortage of foreign currency reserves, which has caused a collapse in the local currency, plunging over 78 percent of the population into poverty.
Walid Abi Sleiman, sales manager at food factory, Societe Michel Najjar, also attended the event to explore new opportunities in the local and overseas markets.
Abi Sleiman said, most business requests he received during the event were about exporting Lebanese products, noting that, the weak national currency has made the export of Lebanese products more competitive than selling them in the local market.
For his part, Jimmy Farhat, sales executive at MG Hotel Supplies, a factory producing hotel utensils and equipment, said, he is hopeful about the future of business in Lebanon, despite the numerous challenges and difficulties facing the country, which is why he is keen to take part in trade events such as HORECA.
“We will never give up on Lebanon,” Farhat said, adding that, hotels and restaurants prefer to buy locally produced goods to help Lebanese companies sustain their operations amid the current crisis.
He said, his factory received requests from the hospitality industry in Syria, Saudi Arabia, Kuwait and Egypt.
This year’s HORECA also features Lebanese aid groups and empowerment organisations that are helping the vulnerable.
Rene Moawad Foundation, with a focus on sustainable human development, supported 1,300 Lebanese women, in producing food for overseas markets.
“We participated after three years of absence, to act as an intermediary between our beneficiaries and foreign importers, which will enable us to expand the export market for these women,” said Beauty Geitani, field coordinator, at the foundation.
“We should never lose hope despite the current situation, this is why we are trying to support vulnerable communities at this time,” she said.– NNN-NNA
