CHICAGO, March 22 (Bernama-BUSINESS WIRE) — Today, NielsenIQ announced they have acquired ciValue, a SaaS (Software as a Service) vendor of choice for retailers globally that powers loyalty programs with advanced AI technology. With this acquisition, NielsenIQ’s Retail Media vertical takes its next steps towards enabling smarter, more automated and more scalable retail media programs.
Integrating ciValue’s global platform assets into NielsenIQ’s powerful Connect platform will provide innovative capabilities for retailers, including audience building and insights. This dynamic platform will also support personalization capabilities that are incremental to NielsenIQ’s core capabilities, which the retail industry relies on for critical decision making.