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| Hassan Sentissel El Idrissi, President of Association of Moroccan Exporters |
CASABLANCA (Morocco), March 22 (NNN-AGENCIES) — The vibrant business community in Morocco, being controlled by both public and private sector companies, has been adequately prepared to expand operations around the world, especially in Africa.
Many of these companies who are producing sustainable products and creating jobs are willing to go into partnerships with companies operating outside the shores of Morocco.
President of Association of Moroccan Exporters (ASMEX) Hassan Sentissel El Idrissi, announced this when Executives of the Association hosted eight Ghanaian Journalists at their headquarters in Casablanca, Morocco.
The Journalists visited Morocco as part of activities being carried out by journalists for Tourism Advocacy (JTA) to promote tourism and business development in Morocco and Ghana.
The President expressed disquiet about the language barrier, nuisance duties at ports, lack of cooperation among companies in Africa, and other impediments seriously drawing back business development in the continent.
Meanwhile, nearly a hundred Moroccan companies belonging to the Halal Club Associates, located in different regions of Morocco have been aiming at expanding their operations in Africa.
The club, a work cell of the Association of Moroccan Exporters, particularly aims at developing new markets and expanding opportunities to its members targeting Halal markets.
The export Halal Club is gathering agribusiness companies, cosmetic and finance sectors to penetrate into the Halal world market with twenty-two percent of the world’s population dependent on Halal.
In line with many initiatives adopted and being implemented to improve Halal production and export, the Club provides members with the requisite skills through knowledge sharing.
“Export Halal Club facilitates the sharing of information between members, and organizing forums, developing business, connecting business to business, and also opening access to new markets” the club said.
In terms of access to markets, Export Halal Club participates in international fairs, provides avenues for access to the niche market.
The promotion of Moroccan Halal Labels has been emphasized to contribute to its recognition among relevant institutions and associations in target countries.
Export Halal Club pushes for Moroccan small-scale enterprises and cooperatives to be certified Halal.
In addition, members have been sharing their experiences on exporting Halal goods and services to international markets and developing partnerships with leading institutions and Associations engaged in Halal.
Technically, the club has also been organizing sessions for companies on Halal concepts and standards. — NNN-AGENCIES
