MANILA, Philippines, March 21 (Bernama-PRNewswire) — Philippine-based social entertainment network Kumu has been steadily growing in both popularity and utility since its initial release in 2018, quickly becoming a staple on smartphones all over the world. The app has served not only to connect people to one another regardless of location or distance, but also to showcase talent in its plethora of genres—cooking, lifestyle, gaming, and especially music, which is one of Kumu’s most successful categories.
Enter Sing for the Stars, a global singing contest conducted entirely via livestream, which takes away the long lines and all the legwork it takes for fresh talents to get discovered. Aspiring stars get to perform without setting foot outside, and pretty much at their leisure. Heating things up is the rigorous selection process, narrowing down the top 100 to a mere 12. The lucky dozen will then battle it out for a shot at $10,000 in cash, a one-year record deal with Warner Music Philippines, a live mini-concert on Kumu, and one-on-one coaching with celebrity judge and four-time Grammy winner, Michael Bublé.