KUALA LUMPUR, March 27 (Bernama) — The Malaysia Retail Chain Association (MRCA) has officially announced the 4th Edition of the Malaysia International Retail & Franchise (MIRF) exhibition with the addition of a new zone titled “Hatchery” during the press conference held in Menara MATRADE, Kuala Lumpur. The addition of the Hatchery is an incubator trade program initiative for startups by MRCA. The press conference was graced by Datin Rusiah Mohamed, Director – Exports Promotion & Market Access Division of Malaysia External Trade Development Corporation (MATRADE).
The exhibition will be held at Kuala Lumpur Convention Centre (KLCC) from 18th to 20th July 2019 and boasts to gather 18,000 visitors from 10 countries around the world with targeted revenue of RM 90 Million. Themed ‘Franchise Forward’, the exhibition will emphasize on the role of MIRF as a platform for franchisee to explore the franchise venture industry while businesses are able to showcase their established brand name. The exhibition will attract more than 200 exhibitors nearing 400 booths and kiosks for local and including 50 booths for foreign exhibitors namely from Taiwan, China, Vietnam, Singapore and more. The MRCA Retail Conference will be held on 19th July 2019 at the KLCC Ballroom. In collaboration with the Kuala Lumpur and Selangor Chinese Assembly Hall (KLSCAH), there will be a Food Gift Mini Expo to introduce to the market of the new concept of food gifting.