Boston, Feb 18 (Bernama-GLOBE NEWSWIRE) — After playing a key role in every major milestone, announcement, and development in modern technology since 1964, IDG Communications, Inc., the global leader in technology media, data, and marketing services, today announced that the company has rebranded as Foundry. The announcement marks the company’s transformation from legacy media network to integrated marketing technology (MarTech) and data provider.
As Foundry, the company will pair large-scale first-party data from its leading portfolio of editorial brands with a combination of acquired and home-grown marketing technologies.