SINGAPORE, Feb 16 (Bernama-GLOBE NEWSWIRE) — PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings.
As advertising budgets in APAC shift towards digital media, mobile in-app has emerged as the preferred digital channel, securing the highest percentage of budget allocation over the next 12 months – 20% vs. 17% for mobile web, 16% for connected TV (CTV) and 15% for desktop. Within this channel, buyers are increasingly embracing programmatic as a critical part of media plans.