TOKYO, March 26 (NNN-ANDINA) — The Exports and Tourism Promotion Board (PromPeru) —in a joint effort with Sanrio Company— has presented the Peruvian Hello Kitty campaign aimed at strengthening the positioning of the Inca country as a tourist destination for Japanese visitors.
The launch took place at the Haneda International Airport which welcomes over 80 million passengers every year.
In this sense, the Peruvian Hello Kitty —who wears a chullo (a knitted wool cap with ear flaps) and poncho— was greeted with applause by Japanese and foreign travelers.
Therefore, Sanrio’s iconic character will promote the Inca country through digital platforms thanks to the creation of a webpage.
Within this framework, the site will provide information about Peru’s tourist attractions and travel agencies, as well as a forum for questions.
The new website is expected to receive between 50,000 and 60,000 visitors per month. In the first six months, at least 300,000 users are expected to visit the page.
Furthermore, the campaign will be present in social media such as Instagram and Line with the purpose of promoting Peru as a destination among new followers.
Japanese tourists are linked to cultural, art, and traditional tourism. They interact with locals and value their work, as well as appreciate Peru’s biodiversity and fauna.
On average, they stay six nights in the Inca country. Plus, each visitor spends US$1,848, being Lima, Cusco, Ica, Puno, and Arequipa regions their main destinations. — NNN-ANDINA
