NielsenIQ BASES introduces a new product to help brands stay relevant.
BASES Renovator is a groundbreaking solution that helps brands stay ahead of their competition.
CHICAGO, Feb 10 (Bernama-BUSINESS WIRE) — Around the globe, more than 230k new products are launched yearly, however, only 8% of consumers are committed to their current brand, according to NielsenIQ’s research. To stay relevant in this constantly evolving competitive environment, brands need to adapt or risk losing market share. However, if brands wait too long to evolve, it may be too late.