BASINGSTOKE, England, Feb 3 (Bernama-BUSINESS WIRE) –A new study from Juniper Research has found the total number of RCS (Rich Communication Services) subscribers will grow from 1.2 billion in 2022 to 3.8 billion by 2026; accounting for 40% of global mobile subscribers. This represents growth of over 200%. RCS is protocol for rich media messaging over operator networks that provides advanced business messaging services, such as chatbots and payments.
However, the new report, RCS Business Messaging: Monetisation Models, Competitor Leaderboard & Market Forecasts 2022-2026, predicts OTT messaging apps, which control their own development, will provide fierce competition for rich media business messaging traffic. To combat this threat, operators must promote the greater reach of RCS to subscribers over the fragmented OTT ecosystem to demonstrate its value.