LONDON, Jan 13 (Bernama-BUSINESS WIRE) — dunnhumby, the world’s leader Customer Data Science, has today unveiled a new strategic partnership with SAP, the market leader in enterprise application software, which will help retailers integrate advanced customer insights into their marketing and merchandising programmes.
The partnership will help allow retailers to make faster, customer-led decisions and deliver a more personalised shopper experience in-store and at home. Retailers will be able to better translate customer insights into clear actions to simplify and elevate everyday business processes and look ahead to build better connections as they prepare the future of retail.