NEW YORK, Dec 8 (Bernama-GLOBE NEWSWIRE) — JOOR, the world’s leading digital wholesale platform, today released its end of year figures for 2021. These data points confirm the continued acceleration of digital adoption among brands and retailers, and that even with the return of in-person markets and events, electronic B2B commerce continues to play an important and ever increasing role in the fashion ecosystem.
In light of evolving supply chain uncertainty, the real-time insights delivered by the JOOR platform proved especially critical to both brands and retailers in 2021. The volume of wholesale transactions (GMV) passing through the JOOR platform increased 60% from 2020, averaging over $1.5bn per month. The number of orders placed on the platform increased 35% year over year, and the average order value (AOV) increased 59% over the prior year.