GEORGE TOWN, Dec 6 (Bernama) — Tourism Malaysia through Tourism Malaysia Sabah has organised the “My Destination Sabah & Labuan to Penang” programme at The Wembley – A St Giles Hotel The Wembley, Penang on Thursday 2 December 2021.This programme is an initiative between Tourism Malaysia together with its strategic partners; Sabah Tourism Board (STB), Labuan Corporation, and MATTA Sabah & Labuan Chapters.
The programme aims to provide motivation and ‘tour operator support’ to tourism industry players in Sabah and Labuan to further stimulate the revival of the domestic tourism sector in line with the transition of Sabah and Labuan to Phase 4 of the National Recovery Plan. It involves bilateral business-to-business (B2B) meetings between tour operators as sellers to boost the movement of domestic tourism among travellers in the Northern Region.