Sophi Dynamic Paywall wins global award for Best Paid Media Strategy
TORONTO, Dec 2 (Bernama-GLOBE NEWSWIRE) — Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA’s 2021 Digital Media Awards Worldwide award in the Best Paid Media Strategy category for Sophi Dynamic Paywall, its real-time, personalized paywall engine that analyses both content characteristics and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.