KDDI & Supership to Launch Next-generation Digital Advertising Platform That Prioritizes Customer Privacy

TOKYO, Nov 18 (Bernama-AsiaNet) —

– “Reaching Lifestyle-relevant Audiences at Scale without Cookies” –

KDDI CORPORATION (referred to as “KDDI” below), Supership Holdings Inc. (referred to as “Supership Holdings” below) and Supership Inc. (referred to as “Supership” below), all based in Tokyo, are jointly developing a next-generation digital advertising platform (referred to as “the platform” below) for scheduled launch in January 2022. The platform will prioritize data privacy while serving highly relevant advertising based on customer lifestyles.

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