Half Of Consumers Have Increased Digital Engagement With Businesses Since Start Of Pandemic, With Preference For Video Chat Climbing 300%, Vonage Research Reveals

SINGAPORE, Nov 10 (Bernama-BUSINESS WIRE) — Vonage (Nasdaq: VG), a global leader in cloud communications helping businesses accelerate their digital transformation, today announced new research revealing that about half (47%) of consumers worldwide have increased their use of digital channels to engage with businesses and service providers over the past 12-18 months and 87 percent expect to maintain or increase this level in the next 6-12 months.

Here in Asia consumers have significantly increased their use of digital channels to engage with businesses and service providers since the outbreak of COVID-19 – 52 percent (retail & ecommerce), 51 percent (education), 49 percent (banking & finance), 46 percent (healthcare services), 43 percent (media, gaming & online dating) and 31 percent (transportation & travel). In the next 6-12 months, 44 percent will continue to increase their digital engagement with retail and ecommerce service providers, followed by education and banking & financial services (42%), healthcare (38%), media, gaming & online dating (36%) and transportation & travel (34%)

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