SINGAPORE, Aug 2 (Bernama-BUSINESS WIRE) — Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia. The company, which launched in 2012, will roll out its new name, visual identity, products, and website this month.
The rebrand reflects the company’s recent innovations and technological transformations using AI, predictive intelligence, and linguistic-based predictive algorithms that scan the digital universe of billions of conversations. With 2,300 languages, 4.5 billion people, 48 countries, and billions of social conversations happening each day, Asia is the new epicenter of social media, however, no specialised tool has been created to master and track this region until now. Next-gen intelligence systems are needed to stay up to speed with the constantly shifting landscape and anticipate what is coming down the track.