Jasmine encourages Malaysian to explore rice in their healthy diets
KUALA LUMPUR, Malaysia, July 15 (Bernama-PRNewswire) — Jasmine Food Corporation Sdn Bhd (Jasmine), Malaysia’s leading rice brand, is delighted to encourage Malaysians to participate in the #JasmineStayFit Challenge and share their journey towards a healthier lifestyle. More than food and exercise, a healthy lifestyle is all about eating a well-balanced diet, achieved by consuming healthier products such as Jasmine SunBrown Brown Rice and PusaCream Basmathi Rice.
Malaysians consume rice regularly, sometimes up to three times a day. The COVID-19 pandemic, with the rising concerns over non-communicable diseases such as cardiovascular disease, chronic respiratory disease and diabetes, serves as a reminder to Malaysians of the importance of maintaining a healthy lifestyle. Many started their healthier lifestyle journey by adhering to a strict no-rice diet. An international study presented at the 2019 European Congress on Obesity however indicated that obesity was substantially lower in countries with high rice consumption. Professor Tomoko Imai of Doshisha Women’s College of Liberal Arts, Kyoto, Japan, researched and stated that the fibre, nutrients and plant compounds found in whole grains enhanced the sensation of satiety, preventing overeating.