SINGAPORE, July 15 (Bernama-BUSINESS WIRE) — China Resources (Shanghai) Medical Technology Co. Ltd. and Alpha Innomed Pte. Ltd. signed a memorandum of understanding on cooperating in the facilitation of technological, clinical, corporate and business development partnerships for international med-tech companies in China.
It is a key challenge for med-tech companies to bring their new and innovative products to the markets, in particular to those wide and distant markets, especially China. In order to enter a new market, there are many hurdles to overcome – regulatory requirements, distribution channel, market adoption, cultural differences, price competitiveness, etc. This is a long, risky and expensive journey for med-tech companies to find the right commercial partner on the right market for a fast landing, especially for small and medium sized companies. These medium and small sized innovative med-tech companies represent the majority of the industry and have a limited runway to succeed, both in funding and time.