LONDON, June 30 (Bernama-BUSINESS WIRE) — Approximately 58% of retail professionals say the pandemic accelerated new technology-related product launches at their company, according to the new report “Using Retail Tech Innovation to Enhance the Customer Experience” released by global market research company Euromonitor International and the National Retail Federation (NRF).
“Technology will continue to be used to improve operational efficiencies and elevate the customer experience, positively impacting brand perception as a result,” comments Michelle Evans, senior head of digital consumer at Euromonitor International.