KUALA LUMPUR, Malaysia, June 16 (Bernama-PRNewswire) — OREO, a much-loved brand under Mondelēz International continues to inspire delightful snacking moments with its iconic cookie sandwich. This June, OREO is dialling up the fun with the return of its limited-edition embossed cookies, brought back due to popular demand, as shown on social media last year when enthusiastic fans shared their creative fun moments with OREO embossed cookies. This year, fans will be extra excited that the new limited-edition letters and emojis embossed cookies now feature more designs, 23 unique varieties to be exact. This sets the stage for OREO to spark playful snacking experiences, encouraging consumers to express themselves and ‘Say It With OREO’, beyond the usual words and written text.
“In the current situation where many consumers are keeping safe at home, spending more time with their loved ones and enjoying snacking time together, we hope to energise them with playful ideas while discovering fun ways to ‘Say It With OREO’ with this limited-edition embossed cookies. You can get creative with these OREO cookies to send a message to your loved ones, create a creative acronym such as “JOM”, “WALOA”, or share your message in local lingos – a simple yet exciting ways that ignites playful moments and meaningful connections,” says Arpan Sur, Head of Marketing, Mondelez International, Malaysia and Singapore.