KUALA LUMPUR, Malaysia, May 24 (Bernama-PRNewswire) — Purchasing life insurance is no longer a complicated affair. Gibraltar BSN Life Berhad (“Gibraltar BSN”) today unveiled its e-Commerce platform, i2u, allowing customers to purchase affordable insurance plans and receive coverage in less than the time it takes to finish a cup of coffee.
The timely introduction of i2u rides on the rapid growth of Malaysia’s e-Commerce market which is projected to reach US$11 billion in 2025[1]. Gibraltar BSN’s Chief Executive Officer Lee Kok Wah said, “The COVID-19 pandemic has amplified awareness of life insurance and significantly accelerated the shift in online consumer behaviour in Malaysia. Customers want affordable insurance products that they can understand and it is hassle-free to purchase. With i2u, we hope to capitalise on this perfect opportunity to deepen insurance penetration by providing Malaysians with affordable direct products purchased on a user friendly platform and a simple customer journey that delivers instant protection the moment their payment goes through.”
http://mrem.bernama.com/viewsm.php?idm=40096
