HONG KONG, May 19 (Bernama-BUSINESS WIRE) — The Hong Kong Tourism Board (HKTB) held its annual Tourism Update event online on 18 May, discussing tourism trends and sharing details of the HKTB’s latest strategic plans with around 2,700 trade representatives from HK, mainland and overseas travel agencies, attractions, hotels, airlines, retailers, restaurants, meeting and exhibition operators, cruise lines, and other travel sectors. HKTB Executive Director Mr Dane Cheng told the representatives the HKTB was preparing to step up promotions and would launch a new round of the Hong Kong Neighbourhoods campaign. In addition, the HKTB also hopes to relaunch mega events in physical formats to prepare for tourism recovery.
Mr Cheng said: “As well as driving local tourism through the Holiday at Home platform, the HKTB has maintained HK’s international profile with a succession of promotional campaigns throughout the pandemic.