· Firm to add five trillion b2c interactions per year
· MessageBird’s customer portfolio includesGRAB, Shopee, GoJek, ByteDance and others
· Acquisition brings Tata, SMX, ROKT, Netcore and Atlassian into the business
· Combined company will have 700 employees, serve more than 25,000 customers, and have a run-rate of over US$500 million
· Company plans to almost double Asia headcount in 2021, with ambitions to reach 150 employees by 2023
SINGAPORE, April 30 (Bernama-BUSINESS WIRE) — MessageBird, the world’s leading global omnichannel communication platform, today announces it has entered into definitive documentation to acquire US-based SparkPost, the world’s largest, first and only predictive email intelligence platform. The deal values SparkPost at US$600 million, and the transaction is expected to close in Q2 following receipt of customary regulatory approvals and satisfaction of customary closing conditions.