PALO ALTO, Calif., March 4 (Bernama-GLOBE NEWSWIRE) — ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, today announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behavior intelligence across the Learn, Act, Measure and Modify process to win share of wallet and increase lifetime value. Created for tourism brands, the Destination Marketing Cloud delivers robust searching and booking insights ensuring more accurate messaging, personalization, targeting and insights.
“We are excited about the ADARA Destination Marketing Cloud providing us a much more complete view of our tourism market to inform our entire marketing strategy and process,” said Leroy Bridges, Vice President of Digital & Communications at Visit St Pete/Clearwater (Florida). “This new direction from ADARA enables us to confidently plan, target, optimize and analyze our marketing initiatives based on a more complete understanding of searching and booking behaviors for all of our current and future guests.”