KUALA LUMPUR, April 19 (Bernama) — Malaysia Convention & Exhibition Bureau (MyCEB) is exuberant to embark the coming decade through the launch of their Malaysia Business Events Strategic Marketing Plan 2021 – 2030. YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia, officiating the launch that takes place at Pullman Bangsar Kuala Lumpur on the 15 of April 2021 showcases MyCEB’s strategic marketing plan for Malaysia’s business events (BE) industry that is anchored upon three main pillars namely optimisation, foresight and competitiveness.
The Strategic Marketing Plan (SMP) evaluates critically past strengths and weaknesses by carefully processing internal data in order to formulate future strategies and action plans while embracing sustainable marketing approach driven by continuous process of adapting digitalisation and innovation.
