SweeGen’s Bestevia® Reb M Heads to Final Approval in European Union

Rancho Santa Margarita, Calif., April 15 (Bernama-GLOBE NEWSWIRE) — Navigating sugar reduction solutions in Europe just got better for food and beverage brands. Today, SweeGen announced its next generation Bestevia Rebaudioside M (Reb M) stevia sweetener is in the final phase before the European Union publishes the approval in a few months.

In anticipation of the published approval, SweeGen is fast tracking the commercial scale up of the non-GMO Bestevia Reb M at its manufacturing facility in Europe. The regulatory step is the last hurdle to satisfying the demand for the highly sought-after stevia sweetener in the EU. For the past few years, the company has been collaborating with major food and beverage manufacturers in Europe to explore application developments for creating sweet taste innovations. Now, the products are near ready to launch on the market.

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