SEATTLE, April 15 (Bernama-BUSINESS WIRE) — Today, WE Communications (WE), a leading global communications firm, released results from a new Brands in Motion study, “Rethinking the Purpose and Meaning of Leadership.” The research reveals a dramatic shift in executive leadership behavior, prompted by the global pandemic and ongoing moments of social upheaval. Citing a year of profound disruption, 86% of brand leaders surveyed say they’ve become more introspective. Seventy one percent say articulating personal core values and elevating their voice is more important than it was a year ago.
“Our world changed overnight and disrupted every organization and industry worldwide,” said WE Communications Global CEO and Founder Melissa Waggener Zorkin. “Our research shows that our collective pandemic experience, along with other recent social upheaval, forever changed how business leaders create impact and communicate with stakeholders. Navigating in this transformed world requires a new level of introspection and vulnerability.”