KUALA LUMPUR, Feb 25 (Bernama) — The Malaysian Investment Development Authority (MIDA) organised a virtual Domestic Investment Webinar to urge domestic stakeholders to implement digitalisation values and adopt innovation in their business to remain resilient. The session themed “Innovation and Transition to New Business Models” was supported by the Department of Polytechnic and Community College Education (DPCCE) of the Ministry of Higher Education (MOHE), Malaysia Productivity Cooperation (MPC), SIRIM Berhad and AmBank.
Mr. Ahmad Khairuddin bin Abdul Rahim, Deputy Chief Executive Officer II, MIDA, in his opening address, highlighted that “In order to drive business growth and staying relevant in current norms, business leaders, especially the small and medium-sized enterprises/businesses (SMEs) must be able to think creatively and embrace innovation into their business models. A willingness to innovate should also go along with a solid understanding on how to cultivate the innovation into life. The focus will be on assisting Malaysian businesses to shift from old conventional growth models to build new growth through adoption of the digital system.”