HONG KONG, Feb 24 (Bernama-BUSINESS WIRE) — The Hong Kong Tourism Board (HKTB) announced today its first global fan-engagement programme, “Hong Kong Super Fans”, to accelerate its promotional efforts as part of the post-Covid-19 tourism-recovery plan it has been developing over the past year.
At a time of unprecedented restrictions on international travel, and as the world races to roll out vaccines in the hope of resuming normality, the HKTB is harnessing the power of community to remind people why they love Hong Kong and to drum up excitement about visiting the city once borders reopen.