KUALA LUMPUR, Jan 27 (Bernama) — PETRONAS has maintained its position as the most valuable ASEAN brand in the Brand Finance Global 500 report this year, and remained in the ninth spot amongst the brand valuation consultancy’s listing of global Oil and Gas (O&G) brands.
PETRONAS’ Brand Strength Index (BSI) – judged on a brand’s performance on intangible measures relative to its competitors – improved, climbing to 87 from 86.3 in 2020.