Starbucks Opens Four-Story Fully-Immersive Premium Coffee Experience in Tokyo

TOKYO, Feb 27 (Bernama-BUSINESS WIRE) — Today, Starbucks (NASDAQ: SBUX) celebrates the opening of the Starbucks Reserve® Roastery Tokyo, a four-story tribute to premium coffee quality, innovation and human connection. This will be the fifth Roastery globally, opening to the public on Thursday, February 28, at 7 a.m. JST, reaffirming the company’s 23-year commitment to Japan. The Roastery pays tribute to the important role that Starbucks Japan has played in shaping the foundation of the Company’s international growth. The Roastery introduces customers to more than 100 unique coffee and tea beverages and merchandise, as well as a menu of artisanal Princi Italian fare for the first time in Japan. It also celebrates the Japanese culture of connection and craftsmanship through the first AMU Inspiration Lounge – from the Japanese “amu,” meaning “knit together”– to host community gathering events and is planned to become Starbucks first Specialty Coffee Association certified training location in Japan.

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