CHANGCHUN, China, Dec 31 (Bernama-AsiaNet) — With the goal of building a world-class ice and snow tourism destination, Jilin Province in northeast China aims to build a high-quality snow and ice tourism industry, promote the integrated development of snow and ice related industries, build a strong snow and ice economy, and realize the transition from ice and snow industry to economy, turning the “cold resource” of ice and snow into a “hot industry”, according to Jilin Provincial Department of Culture and Tourism.
Taking advantage of the opportunities brought by the Beijing 2022 Winter Olympics, Jilin has actively promoted the brand building of “Winter Olympics in Beijing, Experience in Jilin”, further promoted the popularization of ice and snow sports, and strengthened the influence of a series of ice and snow activities such as Vasaloppet China International Skiing Festival, national winter swimming invitational tournament, Songhua River International Winter Dragon Boat Race, Chagan Lake winter fishing festival, etc. The province has launched nearly 300 snow and ice related culture, tourism, sports, trade, education and other events.