Brands from almost 40 tenants join the pandemic-friendly celebration that digitalises the New Year’s Eve experience
KUALA LUMPUR, Malaysia, Dec 30 (Bernama-PRNewswire) — Setting a benchmark in Malaysia’s retail landscape, IPC Shopping Centre is ringing in the new year through an innovative ‘phygital’ celebration with its ‘IPC Live Shopping Fiesta’. Upholding the annual Mutiara Damansara New Year’s Eve countdown festival, the shopping centre will be adapting the event into a 12-hour continuous shoppable livestream consisting of exclusive deals, giveaways, and entertainment from local and international artists.