KUALA LUMPUR, Dec 22 (Bernama) — The all-new Go-eCommerce Expo, a Malaysia Digital Economy Corporation (MDEC) initiative that focus on empowering local businesses to address ongoing economic uncertainties, introduced to attendees the rapidly growing “Live Streaming E-commerce”. Billed as the next frontier for online commerce, participants – micro-, small-, and medium-sized enterprises (MSMEs) – were given the opportunity to expand e-commmerce capabilities through the inspirational discussions that industry leaders shared during the three-day event.
Popularly known in Southeast Asia as ‘Shoppertainment’ or ‘Social Commerce’, live streaming e-commerce uses tech innovations to merge shopping with entertainment and social experiences. Ensuring customers will “watch, play and stay”, it allows sellers to bridge the omni-channel retail gap as consumers don’t visit a physical store to see a product, speak to a store attendant or fulfil an order.