SINGAPORE, Dec 8 (Bernama-BUSINESS WIRE) — Today, The Trade Desk (NASDAQ: TTD) announced new, first-of-its-kind research in the Southeast Asia market, showing that 180 million consumers stream eight billion hours of over-the-top (OTT) content per month across Southeast Asia – making OTT one of the fastest growing media channels in the region. OTT services enable viewers to stream professionally-produced video content over the internet on demand, from any device including smart TVs, personal computers or mobile devices.
The study, which surveyed usage and viewing habits on OTT platforms in Indonesia, Philippines, Malaysia, Singapore, Thailand and Vietnam, showed that COVID-19 has accelerated OTT adoption. More than half (57 percent) of OTT users say they’re streaming more OTT content during the pandemic. These habits are likely to continue even after COVID-19 with 73 percent planning to maintain or increase OTT consumption after the pandemic ends.