SEOUL, South Korea, Dec 1 (Bernama-BUSINESS WIRE ) — Vault Micro, the developer of live streaming app CameraFi Live, has announced that the app has released updates offering live shopping effects that are directly beneficial to e-commerce retailers. The update allows its users to add product information such as item name, images, pricing and discounts, and other relevant details in real-time during their broadcast.
Due to limited face-to-face interactions caused by COVID-19, the pandemic continues to drive a surge in online shopping hence influencing huge online e-commerce retailers like Amazon to launch live-streaming shopping. Live-Streaming E-Commerce or Live Commerce is the latest trend offering a more advanced and interactive way of online selling. By doing a live broadcast, merchants can better emphasize the selling points of their items and customers can communicate their inquiries and feedbacks in real-time. Influencers are even joining these live broadcasts creating a strong brand identity and driving more audiences that are both geared towards increasing conversion rate.