KUALA LUMPUR, Nov 26 (Bernama) — The three-day Taiwan Expo 2020, which is held online since Wednesday, utilises the latest in 360-degree 3D virtual reality to recreate the exhibition hall for a truly immersive virtual experience, allowing visitors to participate in the Taiwan-Malaysia economic and trade relations.
Organised by the Taiwan External Trade Development Council (TAITRA), the expo showcases products from 200 exhibitors in 13 themed pavilions across seven major categories, including Taiwanese goods, lifestyles, healthcare and beauty, gadgets and green tech, Industry 4.0, Taiwan tourism, and Halal Taiwan.
In a statement, TAITRA chairman James CF Huang said Taiwan and Malaysia have always had a close relationship.
“Although the global pandemic has made physical exchange difficult, with the help of technology and digitalization, the friendship and cooperation between the two countries continues to thrive — no better an example than Taiwan Expo in Malaysia 2.0,” he said.
Taipei Economic and Cultural Office in Malaysia representative Anne Huang said Taiwan and Malaysia’s economy and trade are complementary to each other.
“Taiwan is Malaysia’s sixth-largest trading partner, while Malaysia is Taiwan’s seventh-largest trading partner, reaching bilateral trade of nearly US$20 billion in 2019,” she said.
Anne Huang believes that Taiwan Expo can create greater economic benefits for Taiwan-Malaysia economic and trade exchanges.
This year more than 100 online booths and products are displayed in 3D virtual reality, and Malaysian visitors need only visit the official website (https://taiwanexpo.online/en/) to enter the virtual lobby and then proceed to the desired product area according to their needs.
TAITRA said professional purchasers, who are looking to negotiate with manufacturers, need only click on the one-click ‘Chat Now’ function to enter a video chat with the manufacturer representatives.
In response to the call by the Malaysian government to accelerate the move towards green industries, Taiwan Expo is showcasing green tech, while the Taiwan Excellence Pavilion is presenting high-quality integrated medical treatment technologies, it said.
“The COVID-19 pandemic has shaped society in profound ways as we embrace a ‘zero-touch’ contactless way of life made possible through ICT integration and various smart kitchen and bath hardware products from Taiwan,” it said.
For more information, contact the Taiwan Trade Centre, Kuala Lumpur at +60 (3) 2031-2388 or email to kl@taitra.org.tw
— BERNAMA
