Ad Fatigue Hits Hard In Southeast Asia: 2 in 3 Consumers Tune Out Repetitive Ads
SINGAPORE, July 31 (Bernama-BUSINESS WIRE) — A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian consumers are tuning out repetitive ads shown on a single channel. The findings in the study “The Untapped Opportunity of Omnichannel” underscore the urgent need for advertisers…

